Do I really need to create a content marketing strategy?
Any form of internet marketing revolves around the content. Whether it is on your business website or shared in the form of blogs or articles, images or videos. Well, you need to strategically plan this content so that it drives the right kind of traffic to your website.
To begin with, you will need to outline your key business and customer needs. Your content will need to be designed around addressing the needs of both of these. There are no definitive templates to build a content strategy. This is because each strategy is based on the business it is developed for and the very specific client base it caters to. However, here are a few common elements of a successful content strategy:
Your business case
Define and communicate your reasons for generating content and your vision that will make the strategy successful.
Your business plan
Your business plan covers the goals that your business wishes to achieve and the unique value that you are trying to provide with the help of content. Make sure that you define what your business wants to achieve with this content strategy.
Describe very specifically for whom you wish to generate content and what their needs are. Analyze what kind of content they engage in and map out your content requirements.
Your brand story
Make your content a powerful tool to communicate your brand’s story. The content you share must create a positive impact on the customers. It helps build a strong brand online.
Finally, it is very important that you share content frequently and consistently. This keeps your brand ‘live’ in the minds of your customers and whenever they search for your products and services, you have a better chance of a conversion!