Content Optimization – How Does It Impact Your Digital Marketing Efforts?
Even the seemingly great content cannot produce results if your intended audience cannot find it easily. Optimizing content so that it is search engine friendly as well as audience friendly is becoming increasingly important for those who wish to take advantage of the immense opportunities presented by digital marketing and search engine optimization. Hence striking the right balance between content optimization for search and for your customers is an imperative for success.
This is exactly what the QUART test aims for all content that you create for SEO must be held up against this test – Quality, Uniqueness, Authority, Relevance and Trust.
It is hence highly essential that your content reinforces quality, uniqueness and must be highly relevant to your business. It must also reflect authority in the subject matter that will automatically generate trust.
- Keyword research – the very first step in content optimization is keyword research. This will help you determine the focus of the content. Furthermore, do not complicate your articles with too many constraints regarding keywords. After all, if there are too many variants of keywords and too much optimization, the article or blog loses its original charm and loses its readability to the human eye too.
- Let SEO not be the only goal for content optimization. After all you have business goals too! So, decide upon a business strategy for each page of your website and then decide how the content can be optimized to meet those goals. This will give you a better direction and visible results.
- Content that develops trust meets needs and develops urgency, usually works best with customers. All these three factors ensure that customers are attracted, converted and retained.
Finally, it is of utmost importance that the content you create is focused on converting casual website visitors into actual customers. The aim is to drive more and more traffic to your website and then building a sense of trust to convert them!